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AI assistant · Scale plan

Meet Your Business's Newest Assistant.

Your AI website assistant can answer common questions, capture customer information, qualify potential leads, and help visitors take the next step, even when you're busy. Included in the Scale plan at $397/month.

AI assistant demonstration

Northside Home Services

Fictional business · Scripted demo

Assistant: Hi! I'm the Northside Home Services assistant. How can I help today?

What it does

Practical AI. Built around your business.

  • Answers common questions

    Uses a knowledge base built from your business's own FAQs, services, and policies.

  • Qualifies potential leads

    Asks the questions you'd ask, so your team knows who's a fit before the first call.

  • Collects contact information

    Captures names, phone numbers, and emails and saves them to your CRM.

  • Helps visitors book

    Guides visitors toward an appointment on your calendar.

  • Hands off to a human

    When a conversation needs a person, it's passed to your team with context.

  • Reports on activity

    See AI conversation activity so you know what visitors are asking.

Straight talk

What the AI assistant doesn't do.

We'd rather set clear expectations than overpromise. Here's where the line is today.

  • It does not answer phone calls. It works through chat on your website.
  • It does not include unlimited usage. Usage allowances apply.
  • It answers from your approved knowledge base and hands off when it isn't sure.
  • It doesn't replace your judgment on pricing, contracts, or anything requiring a human decision.

FAQ

AI questions.

What does the AI assistant do?

The AI assistant, included in the Scale plan, is a chat assistant on your website. It answers common questions using a knowledge base specific to your business, collects contact information, helps qualify potential customers, assists with appointment booking, and hands conversations to a person on your team when needed. You also get reporting on AI conversation activity.

Does the AI assistant answer phone calls?

No. The AI assistant included in the Scale plan works through chat on your website. AI phone answering is not included in current plans. Grow and Scale do include missed-call text-back, which automatically sends a text when you miss a call.

Are text messages and AI usage included?

Plans include the tools to send email and SMS and, on Scale, to run the AI assistant. Messaging and AI usage are not unlimited. Usage allowances and any communication charges (such as SMS carrier fees) will be listed in the service terms before you subscribe.

Pending approvalPublish exact SMS, email, and AI usage allowances and overage / pass-through charges.

Can I upgrade later?

Yes. You can start on any plan and move up when your business is ready, for example from Launch to Grow, or from Grow to Scale to add the AI assistant.

Pending approvalConfirm how upgrades are billed (proration, effective date) and whether downgrades are supported.

Put AI to work on your website.

Start on Scale today, or begin with Launch or Grow and add AI when you're ready.

$0 setup · From $197/month · Cancel anytime